FLUXB2B
> VISUAL BRANDING
> WEBSITE DESIGNForging the visual identity for FluxB2B, a business and marketing strategy consultancy inspired by the ever-changing nature of light.
FluxB2B is a new business and marketing strategy consultancy built on the idea of transformation and adaptability in an ever-changing world. The brief called for a brand identity that felt simple, bold, and memorable while breaking away from the conservative visual language common in consultancy firms. Exploration focused on shapes, typography, and modular elements that could convey motion, flow, and collaboration, qualities central to the company’s philosophy of continuous evolution and opportunity within complexity.
The final identity features a sharp, modern wordmark supported by vibrant abstract imagery of light in bright blue, magenta, and purple. This future-focused palette and visual system establish a distinctive presence that separates FluxB2B from traditional competitors. The result is a bold, adaptable brand identity that reflects the company’s mission to guide businesses forward with clarity and confidence in times of flux.
> VISUAL BRANDING
> WEBSITE DESIGN“Working with Redd is an absolute gift. He has that rare ability to take a rough idea, listen deeply, and turn it into something that feels both effortless and extraordinary. On every project, his craft shines through, beautiful design, thoughtful detail, and a speed that never sacrifices quality.
What I admire most is his patience. No matter how many changes or curveballs, Redd stays calm, collaborative, and focused on getting to the best outcome. He’s not precious, any and all design work is done to the higher calibre. He elevates the work and the experience of working together. If you’re lucky enough to have Redd on your team, you’ll know exactly what I mean. ”