smidgeco
> VISUAL BRANDING
> PACKAGING DESIGNDeveloping a visual brand system and product packaging for an Australia-based eco-friendly brand, SmidgeCo.
SmidgeCo is dedicated to combining eco-friendly values with superior dental care. Our fluoride-free toothpaste is formulated for optimal oral health, while our packaging is fully recyclable and compostable to reduce environmental impact.
For this project, our goal was to craft a bold and engaging brand identity that reflects SmidgeCo’s mission and values. What began as a brand identity design evolved into a full packaging design project, creating a cohesive look for the entire product range.
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> VISUAL BRANDING
> PACKAGING DESIGN“We worked with Redd to help us create the branding for our startup SmidgeCo that was yet to launch. We provided a high-level brief to Redd on the types of colours we were looking at, plus the look and feel we wanted for the brand.
Redd developed a branding guide that was completely on point, the colour palette was what we had envisioned, the font type was perfectly suited to the brand and the product designs were awesome. We still get loads of feedback from people on our product designs, particularly about our boxes and the kids range, which we had Redd design monsters for.
We were absolutely thrilled with the end result of all our product designs, as is testament by the fact we went to market with them.”